Whether brand building or sales, whether classic or digital channels: Mediascale has been delivering performance-oriented and innovative media planning for more than 20 years. The focus of our actions is on the individual needs and requirements of our clients.
As part of the Mediaplus Group, the largest independent and partner-led media agency in Europe, we have access to a large number of experts with specific know-how. Working closely together, we perfect the interplay between media, data, insights, technology, content and creation.
Mediascale sees itself as the guide that leads its clients securely and successfully through an increasingly complex and fragmented media world. We take full responsibility for achieving our goals and for the success of our projects. That's why our clients trust us to walk the path together with them.
innovative
Go fast or go home.
As part of the Mediaplus Group and under the umbrella of Serviceplan, we are part of the largest owner-managed agency group in Germany. In a constantly accelerating and fragmented media world, we provide our clients guidance and state-of-the-art media planning.
cross-media
Everything is connected.
Our communication is holistic and integrated. Whether TV, radio, print, OOH or social media and other digital channels - we know the strengths of each channel and medium, and we orchestrate these in individually perfected campaign concepts.
holistic
Teamwork makes the dream work.
We focus on holistic value creation in harmony with our clients’ corporate values. This includes cross-media 360° planning as well as a holistic perspective of messages, creation and media.
performance-oriented
We listen to data.
Performance is in our DNA: Mediascale means efficiency-driven campaigns. Regardless of whether brand-building or sales-oriented goals, regardless of the channel: We evaluate and optimise our campaigns in a data-driven way.
Evaluation
We support our clients in the comprehensive evaluation of their advertising measures. In addition to data collected on the server side, this includes market research data in particular. Whether it's primary collection or media-specific interpretation of this data - we are there to help and advise.
Our range of services extends from campaign-accompanying brand lift studies, to marketing mix modelling and the customised use of our impact-based intermedia planning tool "Brand Investor".
Strategy and implementation
We provide campaign concepts and strategies across all media channels: whether digital or classic channels like social media, radio, TV, OOH, print and more – we plan integrated communication.
This saves our clients time-consuming coordination loops: From strategy to implementation, from social media to daily newspapers, with us they get everything from a single source.
The advantages of this integrated 360° view: We use the synergy effects between the media, achieve a symbiotic interplay of all channels and use convergent forms of advertising such as Digital Out-of-Home and Addressable TV – to maximum effect.
Performance orientation
Performance orientation is in our DNA: Mediascale means efficiency-driven campaigns. Regardless of whether brand-building or sales-oriented goals, regardless of the channel: We evaluate and optimise our performance driven by numbers.
To live up to this claim, we rely on DSGVO-compliant data and technologies that enable us to target, evaluate and optimise our campaigns.
Understanding together, deciding together: For maximum transparency, we use Datorama dashboard solutions from Salesforce to analyse our clients' campaigns.
Creative support, content and DCO
Successful communication is not only about the sender, the receiver and the medium - it is also about the message. That’s why we support our clients and their creative agencies in the development of their messages and advertising media.
This is not limited to areas where the interaction of media and creation is obviously necessary, such as native advertising, content marketing or dynamic creative optimisation (DCO). Many other areas and measures also benefit from a media-specific and performance-oriented view of creation. We’re happy to share ours with you.
